Web Hospitality

SPEED BEAUTY MYTHS ABOUT BLOG

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“People hate slow web pages.”

S
peed (or page load time) biases users toward positive-or-negative judgements. This is called the halo effect or first-impression. Slow site performance is considered rude, and decreases web credibility. Speed is not a conscious feature to visitors (transparency). No one notices a fast page, – only slow ones.

Speed Solutions
Remove usability barriers
such as browser incompatibility, cross-device malfunctions, horizontal scrolling, or slow page load (bloat). Optimize images and code. Use browser add-on tools and online evaluations for improving page optimization.

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What is your speed grade?
A Google PageSpeed score of 85 and above is recommended. Below that and you'll be penalized on search engine ranking. Google is plainly sending a message they will no longer tolerate slow-loading website abusiveness.


Balance web speed and branding.

SPEED BEAUTY MYTHS ABOUT BLOG

Web Hospitality

Common-sense User Experience