peed (or page load time) biases users toward positive-or-negative
judgements. This is called the halo effect or first-impression.
Slow site performance is considered rude, and decreases web credibility.
Speed is not a conscious feature to visitors (transparency).
No one notices a fast page, – only slow ones.
Remove usability barriers such as browser incompatibility,
cross-device malfunctions, horizontal scrolling, or slow page
load (bloat). Optimize images and code. Use browser add-on tools
and online evaluations for improving page optimization.
What is your speed grade?
A Google PageSpeed score of 85 and above is recommended. Below
that and you'll be penalized on search engine ranking. Google
is plainly sending a message they will no longer tolerate slow-loading
Balance web speed and branding.